Tips For Creating Your Drink Menu
When you own a bar, whether it’s a swanky lounge in the
heart of New York, or it’s the best lakefront bar,
there is one thing you absolutely need. And that’s a successful drink menu. If
you’re looking for ways to improve bar revenue or ways to bring in new
clientele to a bar, Savage Scorpions could be your secret weapon. Each bar has
it’s own signature drink, but why not take your signature drink or menu to the
next level and incorporate Savage Scorpions? Keep these tips in mind whether
you’re creating your first drink menu or you are revamping a current menu.
Keep Your Clientele In Mind
One of the most important things to keep in mind when
creating your drink menu is your customers. Your drink menu should cater to
your customers and their likes and dislikes. Research is important. Find out
what types of people are coming into your bar and their reason for visiting. Are
they there for a quick lunch with coworkers or friends, is your bar the place
where people come to hang out all night long, or are you focused more on happy
hour? You should also look at what type of spirits you are serving most or what
is most popular in your area. Once you know the basics, you can start to create
your drink menu.
Everybody Likes Options
When deciding what drinks you are going to put on your drink
menu, it’s important think about options. While you don’t want to overwhelm
customers with too many options, you do need to provide enough options so they
aren’t limited. There’s no magic number when it comes to how many drinks should
be on your drink menu. Your number will come from the research you did and the
types of products and drinks you can offer.
Keep It Up To Date
It’s important to keep your drink menu updated as drinks and
trends are changing. The one thing that will always stay constant on your drink
menu, is your signature drink. If you start carrying new products or stop carrying
current products, you will want to make sure that your drink menu reflects any
changes. You should also keep in mind seasonal drinks. As the seasons change,
more than likely some of your drink menu options will also change.
Don’t Forget The Descriptions
Including a description of the drink along with the
ingredients will help customers make a decision as to whether or not they want
to order it. A great drink description can even help upsell a drink. When
listing the ingredients, you should always list the main spirit(s) first
followed by other ingredients. When creating your drink menu and drink
descriptions, use words that will see people on that drink. Words like “savory”,
“hand-crafted”, and even “small-batch”. Keep the descriptions informative and
short.
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